The Big Game By the Numbers: Game Day Spending Beats Valentine’s Day Spending This Year

Whether you’re in it for the Eagles, the Chiefs, the Kendrick Lamar concert, Taylor Swift’s general presence, or the commercials, the Big Game is Sunday Feb. 9. And the costs of ordering food in or throwing a viewing party can add up. To get a read on how much Americans are spending this year, we performed a survey of U.S. adults to find out their top spending categories and viewing plans.

Consumers to spend more on the Big Game than on Valentine’s Day

82% of US consumers plan to watch or participate in early-year sports events with the Big Game (66%) coming on top. 72% are planning to make purchases related to those sports events.

For the Big Game specifically, shoppers are planning to spend an average of $207 (+$18 vs 2024 AND $42 more than the average American plans to spend for Valentine’s Day this year). Here’s how all the spending breaks down:

• 1. Food/beverages: 59%
• 2. Party supply (garland, disposable dishes, decoration): 31% 
• 3. Television/Sound system: 29% 
• 4. Team apparel/merchandise: 28%

Methodology: Source: Ziff Davis Shopping Q1 2025 Seasonal Survey among Adults 18+. N=1,179. Fielded November 2024.

Savings Tips for the Big Game

Whether you’re ordering in or prepping a feast for your guests, there are ways to save on the Big Game and still have a great viewing experience.

• Take advantage of Big Game TV sales. IF you’re in the market for a new television, now is a good time to upgrade. Retailers know shoppers might be considering upgrading for the biggest sporting event of the year, and therefore make the deals extra tempting. Check out the best TV sales this year.

• Look for food delivery deals. If you’re planning to order food delivery this year, good news — plenty of restaurants are running specials. Plus, National Pizza Day just happens to fall on Big Game Day, so you can count on promos for pizza delivery.

• Download our RetailMeNot app to unlock unbeatable, stackable savings including promo codes and cash back offers.

• Shop for groceries strategically. Be sure to check out your grocery store’s weekly ad. You’ll find discounts and BOGO offers on many of the snacks and drinks you’ll need. Big box stores are also a goldmine for Big Game grocery deals, too. Check out Target, in particular.

• Take advantage of our cash back offers. We currently offer thousands of cash back offers across major brands like CVS, Samsung, LG, Target, Walmart and much more. The best part of our cash back is that it can be stacked with other promos, coupons and sales. Just activate the offer before you start shopping. After your purchase look for an email confirming that your cash back is on its way. If you haven’t tried it before Game Day is a good reason!

The post The Big Game By the Numbers: Game Day Spending Beats Valentine’s Day Spending This Year appeared first on The Real Deal by RetailMeNot.