The Best Sales to Shop BESIDES Amazon’s Prime Big Deal Days

There is no denying the excitement around Amazon’s Prime Big Deal Days – also known as October Prime Day – which runs Tuesday, October 8 through Wednesday, October 9. Many other retailers are launching competing sales to rival the e-commerce giant. We’ve gathered all the tips you need to comparison shop and maximize your savings as you navigate this wave of pre-holiday October sales!

Why Do Stores Throw Sales During Amazon October Prime Day?

Naturally, every retailer wants a little piece of that Prime pie, so it should come as no surprise that so many are holding their own competing Prime Big Deal Days sales to try to lure customers in their direction. That said, some choose to steal that attention away during October Prime Day proper while others have chosen to launch their sales ahead of Amazon’s event in the hopes that consumers will snag their deals first.

Amazon’s biggest competitors — namely Target and Walmart — are having big sales at the same time as October Prime Day, so you’ll want to check them out as well. Check out early Prime Day savings to better inform your purchasing decisions.

Why It’s Smart to Shop Prime Big Deal Days Competition Sales

As each retailer tries to outdo the next with their “Prime Day-worthy” sales, we consumers can just sit back and let them fight for our attention. With our savvy shopping skills in tow, it makes it way easier to comparison shop and snag the lowest prices on our most wished-for items. Plus, with all the buzz around October Prime Day, some of the best upcoming Prime Day deals might sell out fast on Amazon! Fortunately, when there are other retailers offering similar deals, you can still manage to score what you want at a great price.

One of the biggest reasons to seek out Prime Big Deal Days competitors’ sales, however, is to avoid paying for an Amazon Prime membership if you don’t already have it. Even if you sign up for one month to get in on the Prime Day deals, the membership will set you back $15. If you can get the same (or better) deals elsewhere without having to also pay the price of admission, it makes it pretty easy to decide which retailer to shop. That said, some other retailers do hide their deals behind paid memberships as well — though none are quite as pricey as Amazon.

Keep track of all the stores competing with Amazon Prime Day right here:

Best October Prime Day Alternative Sales

Whether you’re anti-Amazon or you just want to see if your favorite retailers are offering competitive prices, we’ve rounded up a bunch of the best competing Prime Big Deal Days sales below. If you need a membership or a special code to score the savings, we’re letting you know everything we know. And, we’ve listed them in alphabetical order, so keep scrolling to see how Walmart and Target’s sales stack up against October Prime Day!


Best Buy

Dates: October 8 & 9

Details: Best Buy is hosting a 48-Hour Flash Sale in October sale which starts the same day as October Prime Day. Do you think Amazon is your only choice for scooping up tech bargains? Best Buy disagrees. Best Buy’s 48-Hour Flash Sale is slashing prices on Dell laptops, ASUS gaming laptops, Xbox, TCL smart TVs and more. Deals are offered in limited quantities with no rainchecks so get them while you can!

Shop Best Buy

Kohl’s 3 Days of Deals

Dates: October 7 – 9

Details: Kohl’s sale will feature discounts on apparel, home goods, and gift items from popular brands like Levi’s and Nike. You can save 25% on eligible purchases with a coupon, which can be applied both online and in-store. Plus, Kohl’s Rewards members will earn triple rewards on nearly all purchases, including Sephora at Kohl’s. This translates to earning $15 in rewards for every $100 spent.

Shop Kohl’s 3 Days of Deals

Lowe’s My Lowe’s Rewards Week

Dates: October 10 – 16

Details: For the first time, Lowe’s is hosting an exclusive sale for its rewards members. Earlier this year, the home improvement retailer launched its free MyLowe’s Rewards program, and now they’re celebrating with MyLowe’s Rewards Week from Oct. 10 to 16, both in stores and online. During this event, members can not only enjoy special discounts but also earn extra rewards points.

MyLowe’s Rewards members can save up to 40% on select items across various categories, including appliances, kitchen and bath, paint, home decor, and holiday decor.

Shop My Lowe’s Rewards Sale

Target Circle Week

Dates: October 6 – 12

Details: Target’s Circle Week features holiday products, including deals on stocking stuffers, seasonal decor, gifts, and a variety of food and beverage assortments. The weeklong event is exclusive to Target Circle members, but joining the free loyalty program is simple through Target.com or the Target app.

Expect sales on toys from popular brands like Disney, LEGO, and FAO Schwarz, with more than half of Target’s holiday toy selection priced under $20. Beauty gift sets from brands such as Papatui, Being Frenshe, and fine’ry will also be included, along with new food and beverage gift sets from Marks & Spencer. For fans of “Wicked,” various themed items will be available, and new Bullseye sections will showcase Target-brand gifts, most priced under $25.

In addition to these offerings, daily deals will be available throughout Circle Week, with even more deals returning on November 1 and continuing throughout the holiday season.

Shop Target Circle Week

Walmart Holiday Deals

Dates: October 8 – 13

Details: Walmart looks to get a jump on its prime competition with mega markdowns across the store, including deals on holiday items, home, fashion, beauty, electronics and toys. Popular products tend to sell out quickly during these limited-time sales, so it’s a good idea to act fast. Being a Walmart+ member really pays off in this case, as members get exclusive access 12 hours before everyone else.

Walmart+ members can start shopping online (either on Walmart.com or the Walmart app) starting Oct. 8 at 12 a.m. ET. Non-members can join in on the deals at 12 p.m. ET.

Shop Walmart Deals

Wayfair Way Day

Dates: October 5 – 7

Details: Wayfair‘s second Way Day sale of the year falls just a couple of days before the Prime Big Deal Days sale. One of their biggest savings events of the year, this sale is a perfect time to pick up decor and furnishings to get your home prepared for holiday entertaining. You’ll find discounts on top brands like AllModern, Birch Lane, Joss & Main and more.

Shop Wayfair Way Day

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