Mother’s Day Shopping and Spending By the Numbers (2025)
Mother’s Day is the most-shopped-for event in the spring. It beats out Easter, Memorial Day and graduation, with 65% of U.S. adults saying they plan to shop for the moms in their lives this year. To get a read on the top gifts and how much Americans are spending, we surveyed over 1,000 U.S. adults.*
Flowers Remain the Top Gift for Mom This Year
For the fourth year in a row, flowers take the top spot for planned Mother’s Day gifts in 2025. However, beyond the expected gift of flowers, our survey found that there are numerous close seconds, suggesting that perhaps a bundle of gifts might be the way to go.
Top 10 Mother’s Day gifts for 2025:
- Floral arrangements, 38% (up 5% from last year)
- Greeting cards or letters, 36% (up 3% from last year)
- Gift cards, 35% (up 9% from last year)
- Food and beverages – restaurant/bar, 31% (up 4% from last year)
- Food and beverages – at home, 24% (up 3% from last year)
- Clothing, including shoes and accessories, 23%
- Jewelry, 21%
- Makeup and skincare, 17%
- Experiences/services (e.g., haircut, massage), 17%
- Handmade/DIY gift, 16%
A popular choice this year is gift cards, which more than one-fourth of shoppers plan to get for Mom. Clearly, shoppers want to give their moms the gift of retail therapy and the chance to buy what she really wants.
Mother’s Day Spending Is Up This Year
Whether it’s because the costs of dining out remain stubbornly high, or because shoppers want to show Mom a lot of appreciation this year, shoppers will spend an average of $360 on Mother’s Day gifts in 2025 (+$43 vs 2024), slightly up from $300 in 2023, $134 in 2022, $120 in 2021 and $97 in 2020.
*Survey Methodology
Ziff Davis Shopping Q2 Seasonal Survey among Adults 18+. N=1144. Fielded in February 2025.
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