Prime Day 2025 Is Just Days Away —Here’s What Will Be On Sale
Prime Day 2025 is just days away! Amazon’s biggest sale of the year will take place from July 8 to 11, and for the first time ever, it’ll last for four days (it’s usually just two).
In a statement updated on July 1, the retail giant gave us more insight into what brands and products will be on sale this Prime Day. These include up to 40% off select TVs from Samsung, up to 50% off select apparel from Levi’s, up to 35% off Korean skincare products, up to 50% off floorcare from Shark and much more.
And it’s not just products that you can get at a discount, Amazon is also offering Prime members markdowns on a meal from GrubHub as well as deals on rental cars, cruises and hotels in select destinations. Plus, Amazon will be spotlighting deals from small businesses that sell through its marketplace.
Early Prime Day deals are already live, with more rolling out as we get closer and closer to the sale.
When Is Prime Day in 2025?
Prime Day will take place July 8 to 11 in 2025. This makes it the longest Prime Day ever, as every previous sales events were only held for only 48 hours. Last year, (2024) Prime Day took place July 16 and 17. The event lasted two days, the same as in previous years.
Just how big is Prime Day in the world of retail? Massive, and it seems to grow more and more each year. Last year’s 2024 Amazon Prime Day event was record-breaking. Prime members shopped millions of deals and purchased more items than any previous Prime Day shopping event. Amazon’s 2023 Prime Day resulted in members purchasing over 375 million items worldwide and saving over $2.5 billion. In 2022, Amazon Prime Day included early Prime Day deals that rolled out three weeks before the event, with members purchasing over 300 million items (up from 250 million in 2021) and saving $1.7 billion more than previous Prime Day events.
Because of Prime Day’s massive success, Amazon’s main competitors, like Walmart, Target and Best Buy, run their own sales throughout the same time frame that, at the bare minimum, offer discounts on the same (or similar) merchandise as Amazon.
What Will Be on Sale for Prime Day 2025?
So much stuff. Amazon is offering markdowns across 35 of its departments, including fashion, beauty, home, tech and loads more. Although there is still so much we don’t know about what exactly will be on sale (the brand says there will be new deals live every five minutes on the site), Amazon has given us an idea of what we can expect. In a recent press release, Amazon calls out specific brands and even products that’ll be marked down this Prime Day. We rounded up some of our favorites below:
Prime Day 2025 Tech Deals
- Up to 40% on select TVs from Samsung, Sony and LG.
- Up to 40% on select Samsung Chromebooks.
- Up to 30% on select ASUS laptops.
Prime Day 2025 Fashion Deals
- Up to 50% on select Levi’s apparel.
- Up to 50% on select Zappos styles from brands including Crocs and Steve Madden.
- Up to 40% on select styles from Vans and CIDER; and shoes and apparel from Columbia.
- Up to 25% on select Shopbop styles from brands including Madewell, Lioness and FRAME.
Prime Day 2025 Beauty Deals
- Up to 40% on select premium cosmetics from Tarte, Urban Decay and IT Cosmetics.
- Up to 35% on Korean beauty favorites from medicube, Anua and COSRX.
- Up to 30% on premium skincare from Clinique and Kiehl’s as well as haircare from Olaplex.
- Up to 25% on select skincare from Youth To The People and La Roche-Posay.
- Up to 20% on select skincare from Laneige and Paula’s Choice as well as suncare products from Supergoop!, EltaMD and Sun Bum.
Prime Day 2025 Home Deals
- Up to 50% on floorcare from Shark.
- Up to 45% on select floorcare and air purifiers from Dyson.
- Up to 40% on select kitchen essentials from Vitamix and Our Place.
- Up to 25% on coffee must-haves from Nespresso.
Prime Day 2025 Sports and Toys Deals
- Up to 50% on NCAA, NFL, NBA, NHL, and NASCAR officially licensed league gear.
- Up to 50% on pickleballs, footballs and games from Franklin.
- Up to 40% on Disney, Star Wars and Marvel toys, apparel and home goods.
- Up to 30% on toys from Barbie, Hasbro Gaming and Play-Doh.
For Amazon’s full list of what will be on sale for Prime Day 2025, check out their most recent press release for the sales event.
RetailMeNot will be covering this mega shopping event with round-ups of our favorite deals live as they are rolled out. Stay tuned!
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